Hi, I’m Laura.

Needlepoint is too expensive for the accessories to be this mediocre. I started Stitch Ladi because the things we use constantly — scissors, storage, needle minders, project bag essentials — were too often either dull, fussy, or strangely committed to being unattractive.

I wanted pieces that actually do their job and look good doing it. Thoughtful, sturdy, useful things that earn their place instead of rattling around your project bag like little disappointments.

The idea is simple: if you use it all the time, it should work well, travel well, and not offend you visually.